Everyone should read this, I think. Non-scientists for the useful antidote to breathless reporting. Scientists, for a link you can forward to people asking breathless questions about dubious new results.
Progress in science almost never involves anyone shouting eureka! Anything new is by definition untested, unreplicated, unreliable. Trying to turn every mildly promising journal publication into an exciting news article is a folly of lazy journalists, and sometimes of university public-relations people—it has nothing to do with the progress of scientific understand. </rant>