Brilliant design, modestly presented

I just love this kind of integrated design thinking. You see it in sailboat design,  long-haul trucks, and occasionally in military equipment, but rarely in residential design, where I think it could do a great deal of good for both amenity and sustainability. This is fifteen minutes long, and you may not care to spend that much time learning about a truck camper. But honestly, the presenter’s obvious pride in the cleverness of the design, and the sincere charm of the talk, will make it worth your while. I wish more advertising worked like this—no covering shoddy design with glitz, but using plain speech to highlight the quality of the product. Really satisfying.

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